As formerly separate sectors are converging, the energy landscape is changing, and so are the needs of residential and commercial users. Therefore, a business’ approach to energy needs to be clear and consider the following six points.
1. Convenient
Consumers are demanding quick and easy-to-use solutions and remote access from all over the world without any loss of information.
2. Efficient
Consumers are also looking for cost efficient alternatives as they wish to become independent of unforeseeable energy prices.
3. Holistic
Consumers are increasingly demanding holistic solutions and progressively rejecting silo solutions, actively seeking ‘one-stop-shops’.
4. Individualized
Particularly for products with high investment costs, customers are accustomed to receiving solutions tailored to their individual needs.
5. Sustainable
Increased environmental awareness has fuelled the aim of consumers to reduce greenhouse gas emissions, as well as to cut down energy consumption.
6. Secure
Consumers rightly expect that their data be handled responsibly and in accordance with data protection laws and that their solutions be protected from external attacks.
Strategic alliances across Europe are forming right now, with a view to increasing efficiency by working in partnership. Additionally, both B2B and B2C customers now expect to pay via subscriptions, rather than initial investment, preferring a customer experience in which complexity remains behind the scenes.
Like a set of gregarious musicians joined together in an orchestra to play a complicated symphony, this performance requires close listening, fine-tuning and constant interactions. It also requires a conductor to ensure there is constant harmony.