The Christmas present for our Kiwis had to be something special - and above all sustainable! That's why we went on a search and found what we were looking for: The backpack from Journext. The special thing about the backpack is that it is made from recycled plastic bottles. The collection partners of Green Worms Waste Management take action and fish plastic out of the oceans to recycle it and process it into new products. We also think the rucksack is very pretty! Chapeau to Journext, Cleanhub and Green Worms Waste Management!
Waste management prevents plastic pollution
We can't prevent plastic from being produced, but we can generally reduce it. But what happens to all the waste that we humans generate on a massive scale? If there is no waste management, plastic bottles and other waste are disposed of in nature and destroy the earth's valuable ecosystem. The best way to preserve this ecosystem is to banish this waste from the world's oceans and collect it. Journext x Cleanhub x Green Worms Journext is a company that specializes in the production of high-quality and functional backpacks and outdoor equipment. Their collection partners are Green Worms Waste Management and intercept plastic before it can end up in nature. The collection itself is carried out by Indian women in Mattannur - these women's self-help groups create important jobs for women from similar social and economic backgrounds, enabling them to earn a living for themselves and their families.
After the plastic has been fished out, it is first sorted into recyclable and non-recyclable materials. Recyclable plastic is recycled accordingly, while the non-recyclable portion is transported to the co-processing facility. Co-processing is carried out by Geocycle and describes a process in which minerals are recycled and energy is recovered at the same time. The collaboration between Journext, Cleanhub and Green Worms is an excellent example of sustainable action.
The importance of sustainable action cannot be overstated, as it helps to protect and preserve our environment. The effects of climate change are already being felt and it is time that we all do our part to make the world greener again. This collaboration is a step in the right direction. Nature is respected and at the same time jobs are created in the region.
Journext has recycled 340 kg of plastic since August 2021 and is currently processing around 180 kg. We are very impressed by so much commitment! Cleanhub in particular has set itself the goal of stopping plastic pollution and creating clean oceans. The company works to empower communities around the world to manage their own plastic waste, create incentives, develop waste management standards and promote local entrepreneurship. Through its network of collection points, Cleanhub offers critical take-back agreements to safely dispose of plastic waste in the process. Cleanhub brands use international environmental days such as World Oceans Day to raise awareness and engage with their customers. Through their inspiring social media campaigns, Cleanhub brands are driving engagement by collecting more plastic for every product sold or encouraging social interactions. You can read more on their website here: journext.de/pages/journext-x-cleanhub greenworms.org www.cleanhub.com/our-story
Sustainability is part of Kiwigrid's DNA. Take a look at our values here.